Duct tape. Electrical tape. Painter's tape. Tape is one of those useful tools that is always good to have in the toolbox. And to support children’s health, we must utilize all the tools available to us. A unique kind of tape called the Mid-Upper Arm Circumference (MUAC) z-score tape — an innovative and easy-to-use tool in our global health toolbox — is playing a key role in the fight against childhood malnutrition, which affects millions of kids each year. To encourage communities to come together for children, we’re launching a 'Beat Malnutrition' campaign alongside our partners at Real Madrid and the Real Madrid Foundation to highlight the importance of nutrition education and screening using the MUAC z-score tape. As part of the campaign, we co-created a custom 'Beat Malnutrition' armband inspired by the MUAC z-score tape that will be worn by Real Madrid players before their final game of the 2022-2023 La Liga season and distributed to fans at the Santiago Bernabéu Stadium to drive awareness of the ongoing efforts between Abbott and the club. 'Measuring children with the MUAC z-score tape happens in seconds but has the potential to be lifesaving,' said Ann Smith, co-lead of the Abbott Center for Malnutrition Solutions. 'Through our partnership and 'Beat Malnutrition' campaign with Real Madrid and the Real Madrid Foundation, we’re spotlighting the importance of education and malnutrition screening to identify kids who are at-risk, which is an important step on the path to prevention.'